Persuasion is Like a Game of Follow the Leader

November 28, 2011 By David Van Arrick Leave a Comment

Drew Stevens PhD writes in the Changing Minds.org that persuasion is like a game of follow the leader. Does he really mean it is as simple as that? All you need to do is take a good look around you and you will notice that anywhere or anything people are flocking to, has become a leader in it’s niche. Persuasion is like a game of follow the leader and the one with the most followers…wins!

“When you were a kid did you ever play follow the leader? Do you ever wonder why there are things that attract us to certain people? Buyers today become attracted with those that are not only contrary but offer value, substance, something the community can benefit from.”

“Think of this. When there is a new diet doesn’t most individuals tend to flock towards it? When there is a new television show, why is it that many need to view it? The reason there is some benefit statement, something of value that attracts us.”

Learn about leadership from team sports examples.

“For those entrepreneurs and practice professionals, gosh even selling professionals believe it or not – similar systems apply. Therefore it is important to build systems and support tools that allow you to create a universe that develops visibility and creates community.”

“Why because when you create, share and dispense valuable content you become the thought leader in your universe. This makes you invincible and gets others attracted. When this occurs you create a community that flocks to you while telling others of your value. Don’t believe?”

“Great examples include the incredible community of Facebook that does not advertise, the incredible activity of Apple retail stores – the busiest store in any US retail shopping mall and yes-even celebrities. Joe Paterno’s termination created a storm of activists. This is the incredible value of creating community, they surround you, they talk about you, and they protect you.”

So what are key methods for establishing visibility and community?

Provide presentations to local community groups and present content congruent with your marketing message.

Create a “meme” a marketing message that does not stereotype you but offers information based on your value. Email me and I will provide you a quick template to create a valuable meme.

Get involved in local volunteer community programs so that your neighbors know you.

Write tip sheets and articles in regional periodicals or those national periodicals for associations were you are a member or seek membership.

Create alliances with others that allow you to build off of the others active network.

Use a series of self-promotional integrated marketing messages that create shameless promotion on your services and value.

Use the 4 to 1 referral system and achieve multiple referrals from every one person you meet.

“Just like the games when you were a child of follow the leader you must become the leader. You must build the connections, so that people follow you, believe in you and cannot move without you. When your community becomes your marketing department, you have a world you own and cannot achieve without your value.”

Persuasion is like a game of follow the leader and the strongest leader will usually have the most followers and followers means attention, traffic, opportunity, strength power and most importantly in this case; money.

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Filed Under: Persuasion Tagged With: Language Patterns, lead by example persuasion, NLP, Persuasion, Persuasion Techniques, persuasion techniques for business, sales and persuasion, using language and persuasion

Language of Persuasion and Covert Hypnosis

November 21, 2011 By David Van Arrick Leave a Comment

There is a distinct language of persuasion and covert hypnosis that an individual must master in order to become really comfortable with any hypnosis technique. Today’s article found on Slaw.ca on how to close more clients using persuasion, discusses mirroring and other anchoring techniques that speak the language of persuasion and covert hypnosis with every single word.

What is mirroring and how do you do without someone knowing?

“In his book, Influence, The Psychology of Persuasion, Robert B. Cialdini, Ph.D. discusses many factors that affect how persuasive you can be with others. Cialdini was also one of the authors of Yes! 50 Scientifically Proven Ways to Be Persuasive, co-authored by Noah J Goldstein and Steve J. Martin.”

“Lawyers can use these persuasive techniques to help them increase the percentage of inquiries or initial consultations that turn into paid client engagements.”

“People like people who are like themselves; they hire people that they know, like and trust. In your initial consultation, you need to build up the like and trust factors in order to increase the chances that the potential client will want to work with you by the end of the consultation.”

“In an earlier post, Who Are You Marketing To, I talked about clients being a reflection of you:”

“People do business with people they know, like and trust. Clients are attracted to people who, at least in some ways, resemble them. In order to trust someone, you must feel comfortable that the person you’re working with shares some of your values and goals. Identifying your individual values and what you stand for can help clarify the kinds of clients that you will work best with.”

“In other words, you can identify the kinds of clients you want to work with by understanding more about yourself. In the same way, expressing an understanding of who your clients or potential clients are and what their concerns are can help persuade clients to retain you. The authors of Yes! suggest that mirroring behavior plays upon the natural inclination to like those who are similar to you; reflecting the client’s words and body language can help you seal the deal.”

“I’ve talked about “speaking your clients’ language” before (most recently in the context of networking); instead of using legal jargon or words only lawyers use, use the words your clients use. Legalese and jargon create more distance between you and your audience.”

“If your goal is to demonstrate your expertise and show potential clients and referral sources that you understand their problems and can help them, you want them to feel like they know you and that you understand them and their problems.”

“Mirroring verbal language makes clients feel understood. It increases their positive feelings toward you and makes them more likely to decide to retain you to represent them. Matching the rate and volume at which you speak to your client and mirroring their body language can further reinforce those feelings of closeness and comfort, foster rapport and can also aid in your persuasiveness.”

“Don’t make sudden or drastic changes, but be cognizant of how the potential client speaks and their body language. Be careful not to mimic or copy the other person exactly or your efforts can backfire.”

“Mirroring may not work in situations where a client is anxious or overly excited – in that case, mirroring by repeating the client’s concerns back to them, making sure that they know they have been heard and understood, but consciously not mirroring their anxiety level or rate of speech may be more persuasive.”

“In those instances, you may be more persuasive by being more calm and reassuring, and you may even be able to get them to mirror you. When the potential client begins to mirror you, you’ll know you are well on your way to being in synch and signing a new client.”

There are so many ways to practice the art of mirroring and the more you practice of course, the sooner you will master it. Mirror with your family and friends. Try it out on people at work or when you go out. Practice it even for few seconds with a waitress or barber. You can practice the language of persuasion and covert hypnosis almost anywhere.

Filed Under: Conversational Hypnosis, Covert Hypnosis, Learn Hypnosis, Persuasion Tagged With: Covert Hypnosis, Hypnosis, Hypnotic Language, Language Patterns, Learn Hypnosis, NLP, Persuasion, Stealth, Subconscious

Covert Hypnosis Using Descriptive Imagery

October 31, 2011 By David Van Arrick Leave a Comment

Covert hypnosis using descriptive imagery is one way to accomplish getting an individual into a trace. Vote4hope. explains the simple trategy for inducing a hypnotic response with descriptive imagery

“First, I define a trance аѕ severely reduced critical thουght together wіth narrow focus οf attention. I feel thіѕ definition very useful whеn considering covert hypnosis. Thеrе аrе various tools tο gеt a person inside a trance аnd here I’ll point out аn extremely powerful technique I lіkе tο call vivid imagery.

“A simple strategy tο explaining wουld individually bе thіѕ:

Connect with descriptions of beautiful peaceful places like this.

“Once уου gеt a lot more аnd more οf thе person’s imagination involved, уου progressively take thеm “deeper аnd deeper” inside trance. Consider thіѕ — іf уου wеrе tο imagine pursuing thе coast wіth small waves bу a bеаυtіfυl, crystal clear see, mаkіng up frοm thе sand, сrеаtіng a peaceful аnd relaxing sound…”

“Thе сοld breeze еνеrу ѕο οftеn cools уου down a trifle аnd brings thаt wonderful, fresh smell οf those ocean аnd nearby pine trees wіth іt whеn уου remember each οf thе possibilities whеrе one саn υѕе covert hypnosis οn people…”

“Now… lеt mе know hοw difficult isn t іt јυѕt tο envision thе sensations whеn уου try thаt imaginary walk аnd dіd уου notice thаt whilst уου weren’t really thеrе — уου actually (even though јυѕt very slightly) felt thеm.”

“Wе саn easily plant such images within ουr listener’s οr reader’s mind bу utilizing something thаt’s called “descriptive language”. Thе thουght ѕhουld bе tο describe thе problems wе need a person tο experience іn detail, using emotional (“rіght brain”) words similar tο “gοοd looking” compared tο “attractive” аѕ уου progress. Hаνе уου recognize thе dіffеrеnсе between thе two?”

Here’s a gοοd example οf thе υѕе οf such strategy tο effectively persuade somebody wіth covert hypnosis…

“A couple οf months, wе hаνе bееn starting out tο increase funds fοr abused children аnd babies whο аrе produced аt very poor families. Thіѕ season I’m thе president οf аnу charity club here іn Ljubljana аnd I’ve set ѕοmе pretty ambitious goals fοr those, οf whісh ѕοmе wеrе already realized аnd ѕοmе wіll hopefully bе realized soon.”

“Thе thουght fοr ουr fundraising wаѕ tο hold a charity lottery during one οf a typical more prestigious balls. Fοr thаt wе hаd tο somehow gеt аѕ many donated gifts аѕ possible, ѕο wе called many businesses tο discover іf thеу′d contribute a product οr service thаt wе′d bе capable οf give аѕ prices around thе lottery.”

“One οf ουr members paid visiting a elaborate restaurant tο gеt a free dinner fοr a couple possibly clone οf υѕе аѕ a present. Hе mаdе a scheduled visit іn thе owner οf уουr restaurant аnd met wіth hіm over coffee. Thе conversation didn’t gο tοο well firstly along wіth thе owner, аftеr being presented thе concept, wasn’t very thinking аbουt giving free meals. Thіѕ іѕ whеn mу friend brilliantly used covert hypnosis οn уουr owner…”

“Client wаѕ saying something inside thе lines οf “Well, I’m nοt really іntο charity bυt rυn a business аnd ѕο οn…”. (HINT: In case уουr person doesn’t instantly brush уου οff whісh includes a swift “Nο!”, many times thеу′re secretly asking уου tο persuade thеm! Thаt’s whеn іt’s usually a smart mονе tο persist аnd never ѕtοр trying)…”

Persuasion More Effective When You Use the “Unexpected” Message

October 28, 2011 By David Van Arrick Leave a Comment

Persuasion is more effective when you use the “unexpected message” and back it up with strong arguments. Why? People will listen and pay more attention to your message if you had and unexpected element to it. The problem is if you don’t deliver something worthwhile the persuasion is lost. Swaycraft Persuasion Techniques discusses the surprise element for effective persuasion.

Something unexpected can either take your mind off something else or help you focus on it. Photo courtesy of Morguefile.com

“In consumer research at least, experts can be more persuasive when they express uncertainty. Uncertainty works here because it is unexpected: we expect experts to be certain about their position because of their specialized knowledge and training.”

“Many authors suggest unexpectedness as one of the persuasion cornerstones. For example, Heath brothers make unexpectedness second element in their SUCCESs formula. (SUCCESs stands for Simple, Unexpected, Concrete, Credible, Emotional, Story – see their bestsellingMade to Stick).”

“Overall, this is solid advice. But it can also backfire.”

“Research indeed shows that in general unexpectedness boosts persuasion. The reason: unexpected message surprises your audience; they pay more attention; the more attention they pay the more likely it is that the message will sway them.”

“In essence, people are more likely to meditate on your message if it surprises them.

“But here is a critical requirement: your message must be supported by strong arguments. If not, your message will be ineffective or will even backfire because your audience will be more likely to spot any flaws.”

Sources:

Richard E. Petty, John T. Cacioppo, Rachel Goldman, “Personal Involvement as a Determinant of Argument-Based Persuasion,” Journal of Personality and Social Psychology, Vol. 41, 847-55 (1981).
Richard E. Petty and John T. Cacioppo, Communication and Persuasion: Central and Peripheral Routes to Persuasion (1986)

I know this works with children, I used to watch my kids’ pre-school teacher do this all the time. She was always prepared with a silly song or an unexpected detail, and it held the interest of most of the kids while she taught what she needed to. It’s works in advertising and relationships and business, persuasion is more effective when you use the unexpected message.

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Filed Under: Covert Persuasion, Learn Hypnosis, Persuasion Tagged With: Conversational Hypnosis, Hypnosis Techniques, Journal Of Personality And Social Psychology, Language Patterns, Nbsp, Neuro Linguistic Programming, NLP, Persuasion, Persuasion Techniques, Richard E Petty, Surprises, Unexpected Message

Is Conversational Hypnosis No Longer Effective?

June 15, 2011 By David Van Arrick Leave a Comment

There seems to be some dispute going on as to whether or not conversational hypnosis is even relevant any more with regard to the art and science of covert persuasion.

Back in the day, the pick and seduction communities were swarming with exponents of hypnotic seduction patterns. The ability to actually use these canned hypnotic seduction scripts as well as their effectiveness in the field was and is still hotly debated.

Check out the article below and let me know what you think.

Vin di carlo’s pandora’s box review Conversational Hypnosis–Why Covert Persuasion Is Better Off Without It

You may have previously heard of conversational hypnosis and how you can use it to help you covertly persuade people. Up until a few years ago, conversational hypnosis was one of the most recent trends within the covert persuasion community.

But does conversational hypnosis really work? Although conversational hypnosis does have some fascinating topics in its teachings, we need to go beyond our topics of interest and continue to focus upon the question as to whether or not conversational hypnosis really works. To answer this question, we should for a moment consider the male seduction community, because the idea of using hypnotic language patterns to influence people is by no means as recent as some covert hypnosis practitioners have been led to believe.

The male seduction community in the beginning began its attempts to seduce women through the use of language patterns that were developed upon the exact same dynamics as conversational hypnosis is built upon. This means that conversational hypnosis already existed in the form of nlp before it took on its new name. And men failed in their attempts to seduce woman by means of hypnotic language. This is exactly why the male seduction community quickly moved away from hypnotic language patterns unto different covert persuasion techniques that actually worked.

Read the full article here

I’ll be honest, I am not sure that I entirely agree with the conclusions in the article below. But I do have tremendous respect for Vin Di Carlo as a pickup and seduction coach.

I happen to own his Pandora’s Box System and I have found it to be of extreme usefulness in applying my Covert Persuasion, Hypnosis and Seduction Skills. Because it literally allows you to easily type and classify the kind of woman you are dealing with and once you understand her type.

You automatically gain key insights into how she best needs to be romanced, seduced and related to.

Remember the most important thing about covert hypnosis, conversational hypnosis or even seduction is NOT necessarily what system you are using. The most important determiner of success is the ability to

A. Know your Target

B. Be able to Calibrate or Sense Whether what you are doing is having the effect you are going for.

Once you know how to make sense of peoples verbal and non-verbal behaviors you will always know where you stand with them and persuasion and seduction becomes ridiculously easy.

Filed Under: Attraction, Conversational Hypnosis, Covert Hypnosis, Covert Persuasion, Hypnosis Seduction, Persuasion Tagged With: Art And Science, Attempts, Conversational Hypnosis, Covert Hypnosis, Covert Persuasion, Exponents, Hypnosis Seduction, hypnotic, Hypnotic Language, Hypnotic Seduction, Language Patterns, NLP, Pandora, People, Persuasion Techniques, Regard, S Box, Scripts, Vin