The Role of Covert Persuasion in Business

Persuasion in business?  Many people are interested in the role of covert persuasion in business. They want to know how to maximize their persuasion techniques and become more successful. The article we have for you today appeared in the Huffington Post and features the  strong, successful and determined, Arlene Dickinson.

The Role of Covert Persuasion in Business

By the time Arlene Dickinson was 30, she was divorced with four kids, had no savings and a high school diploma. Today, she's one of the country's most influential entrepreneurial leaders. Here's how the Dragons' Den co-star and CEO of Venture Communications used the art of persuasion to achieve success (and how you can, too).

How has persuasion helped you?

It's helped me significantly. You can't do anything on your own. At the end of the day, you do need support and need somebody to take a leap of fate with you. Sometimes, because you have a vision, it doesn't mean you're going to get anything done. For me, persuasion has helped me to get people to follow my vision, to believe in me and my efforts. It's been a critical part of my life.

What tips do you have for women who want to get ahead in business?

To try to not play the feminist role. I always say I'm not a woman in business, but I'm a person in business who happens to be a woman. Emotion is not a dirty word. Instead of making excuses or trying to quell the emotional capacity we have, we should be embracing it and utilizing it in a positive manner and not making excuses for who we are.

Everybody shows emotion in some way and the truth of the matter is nobody will ever do anything for you in business unless they're emotionally connected to you -- and women do that better than anyone.

What is your advice for the younger generation of women interested in business?

They have to be confident and be able to illustrate why they deserve a place at the boardroom table. Women fought that fight 50 years ago to get into the workforce and for equality -- now we need to show up and bring value to the boardroom table.

I think young women in particular need to realize their career will likely take a different path than men's will, they have to embrace that too. They might have kids, they might get married or move cities; those are things most women deal with and not men.

Persuasion Resource

Ms. Dickinson understands the role of persuasion in business and reveals her techniques for success in her book "Persuasion-A New Approach to Changing Minds"

Read More About Persuasion...


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